1. Client Overview
- Name: Brick Hotel
- Industry: Hospitality (Luxury Boutique Hotel)
- Location: Roma Norte, Mexico City
- Stage: Established brand, seeking digital refresh
- Description: Brick Hotel is a design-forward boutique stay blending contemporary elegance with historic charm in one of Mexico City’s most vibrant neighborhoods.
2. Challenge
Brick Hotel wanted to elevate its online presence to match the elegance and sophistication of its physical space. The existing website lacked intuitive navigation, seamless booking integration, and the visual refinement that reflected the brand’s identity. They also sought a brand alignment workshop to ensure consistency across communications.
3. Our Approach
We worked with Brick Hotel to reimagine its digital presence while honoring the property’s heritage and luxury positioning. Our collaboration included:
- Conducting a branding workshop to define brand values, tone, and design direction.
- Designing a new website experience that feels elegant, modern, and intuitive.
- Curating visuals that highlight the intimate, design-led spirit of the hotel.
- Integrating a seamless booking flow to improve guest conversion.
4. Key Deliverables
- Branding workshop and strategy alignment
- Website redesign (UI/UX and development handoff)
- Curated visual direction and imagery integration
- Booking system integration for smoother guest experience
5. Results
- A website that captures the sophistication and intimacy of Brick Hotel
- Improved user experience with intuitive navigation and seamless booking
- Clearer alignment of brand values across digital touchpoints
- Strengthened positioning as one of Mexico City’s premier boutique hotels
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