Objective: Help high school students make better college and career decisions through personalized guidance, including a proprietary personality assessment and 1:1 coaching. Provides a clear, customized plan to reduce costly transfers and align education with long-term goals.
Challenge
Needed to turn a concept into a scalable AI-driven platform.
Built three versions of the platform over four years to refine the product-market fit.
Developed customer acquisition from scratch with no pre-existing playbook.
Required ongoing support to raise multiple rounds of pre-seed and seed capital.
Operating within the typical constraints of an early-stage startup: limited time, resources, and evolving tech.
Our Approach
Designed and developed the full software platform end-to-end.
Created and executed the customer acquisition strategy to build traction from zero.
Partnered closely with the founding team to support fundraising across multiple rounds.
Delivered branding, UX/UI design, strategy, AI automation, and MVP builds.
Emphasized an iterative, collaborative approach — moving quickly from concept to launch-ready versions.
Key Deliverables
Brand strategy & messaging framework.
Website design (Figma + Webflow handoff).
Investor pitch deck for fundraising.
Go-to-market plan & customer acquisition strategy.
Multiple iterations of the MVP software platform.
Results
Successfully raised ~$1.0M in funding.
Launched MVP in just 6 weeks, accelerating time-to-market.
Built and tested three distinct versions of the platform to sharpen vision and execution.
Positioned Draftly to grow user acquisition and investor confidence ahead of scale.
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