_{Client Overview}  

Name: Floor Factory
Industry: Retail – Building Products / Building Materials
Location: Tipp City, OH
Stage: Mature SMB
Overview: Flooring retailer offering factory-direct pricing on hardwood, luxury vinyl plank, laminate, carpet tile, and carpet. Serves residential and commercial customers, focusing on high-quality products and personalized service for renovations, remodels, and large-scale flooring projects.

_Challenge

• Strong product offering and operations but no clear acquisition strategy in place.
• Relied primarily on word-of-mouth and existing relationships for sales.
• No active paid marketing campaigns to drive consistent new traffic or leads.
• Needed a scalable, measurable customer acquisition system to reach new audiences and expand market share.
• Engagement timeline: 3 months, requiring a full strategy, creative, and campaign launch from scratch with limited in-house resources.

_{Our Approach}

• Designed and executed a comprehensive customer acquisition strategy.
• Conducted customer research and interviews to identify the best-performing channels.
• Developed a brand refresh including redesigned logo and updated social media assets.
• Built and launched targeted Meta advertising campaigns to test offers and creative at scale.
• Optimized continuously across creative, targeting, and spend to maximize ROI.
• Blended performance marketing expertise with AI-driven insights for faster, smarter optimization.

_{Services Delivered}

• Customer acquisition & business strategy
• Branding & visual identity refresh
• Creative asset production
• Meta ads setup & campaign optimization

_Process

1. Strategy development & customer research
2. Brand update & creative direction
3. Advertising infrastructure audit & setup
4. Creative production & campaign launch
5. Ongoing optimization & reporting

_{Key Deliverables}  

• Customer acquisition strategy & go-to-market plan
• Brand strategy & messaging framework
• Refreshed logo & visual identity system
• Social media creative assets
• Meta advertising campaigns (setup, launch, optimization)

_Results

• Built Floor Factory’s first-ever paid acquisition engine within 3 months.
• Delivered a steady pipeline of qualified inbound leads for both residential and commercial projects.
• Modernized the brand presence with updated visuals and marketing assets.
• Positioned the company for sustainable growth and scalable marketing beyond the engagement.

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