Invited Sales

Client Overview

• Name: Invited Sales
• Industry: Estate Sale / Tag Sale Services
• Location: Garden City, New York
• Stage: SMB
• Overview: A full-service estate liquidation company specializing in in-home estate and tag sales, live online auctions, home staging, and complete clean-outs. Serving Long Island homeowners, executors, and families, Invited Sales manages every step of the downsizing or transition process to maximize value and simplify the experience.

_Challenge

• Outdated digital platform and brand identity that no longer reflected the quality or breadth of services.
• Thriving locally but technology stack was antiquated, and online presence lacked polish.
• Not positioned to expand market share or reach new audiences.
• Sought to modernize digital experience and build infrastructure for growth.
• Engaged Atlantis for a fixed six-month project with defined scope and deliverables.

_{Our Approach}

• Partnered directly with Tracy (CEO) to align on mission, growth vision, and operational needs.
• Conducted a branding deep dive to refresh the company’s identity and modernize its look and feel.
• Designed a user-friendly digital platform tailored to customer journeys.
• Rebuilt the technology stack from the ground up to support future growth.
• Delivered the project on a structured six-month timeline with clear phases:
  
  • Discovery & strategy development
  • Branding & design exploration
  • Platform architecture & UX/UI design
  • Full-stack development & deployment
  • Final QA, training & launch support

Services Delivered

• Business strategy review
• Branding & visual identity refresh
• UI/UX design
• Full custom technology platform build

_{Key Deliverables}

• Brand strategy & messaging framework
• Refreshed visual identity and logo redesign
• Website design (Figma + Webflow handoff)
• Full custom tech platform

_Results

• Modernized brand identity aligned with Invited Sales’ reputation for quality and professionalism.
• Future-ready platform positioned the business for digital scalability.
• Streamlined customer experience, strengthening trust and credibility.
• Engagement still early for quantified impact, but brand and tech foundation now in place to drive measurable growth.

_Visuals

• Logo redesign
• Updated brand book excerpts
• Product mockups
• Before/after screenshots of platform

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